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NEW CLUBS, PRESALES & RELAUNCHES

Build local momentum before the doors open.

A practical launch plan that connects your presale offer, local outreach, campaign materials and enquiry follow-up.

Illustrative scene of a club owner and manager preparing a new gym for opening

For a new club, a change of ownership, a refurbishment or a fresh local introduction.

THE PLAN IN PRACTICE

The right activity at each stage.

01

Before opening

Bring your presale offer, enquiry capture and local partnerships into one clear plan.

02

Opening period

Connect the launch campaign, community outreach and staff preparation around your opening.

03

After opening

Build new-member referrals, follow-up and first-month engagement into the next stage.

BUILT AROUND YOUR CLUB

What we put
in place.

  • Launch and presale campaign plan
  • Local household and business outreach
  • Consistent campaign artwork and materials
  • Enquiry capture and follow-up journey
  • Staff scripts and launch checklists

Your proposal confirms the scope, materials and support included.

HOW IT CAN WORK

Your launch, joined up.

Work backwards from your opening date: introduce the club locally, give people a reason to enquire, help your team manage presales and carry that momentum into the first weeks of operation.

A clear offer.
A prepared team.
A useful next step.

Opening dates move. Your campaign plan should move with them.

Let’s plan your first local impression.

Start with your club, your goals and the team who will bring the plan to life.

Talk through my plans