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ONBOARDING, ENGAGEMENT & RETENTION

Help more members find their rhythm.

Give new, active and disengaged members practical reasons to participate, build a routine and stay connected with your club.

Illustrative scene of a fitness club team planning together at reception

For clubs looking to strengthen their welcome experience, participation and member connection.

THE PLAN IN PRACTICE

A practical system your team can run.

01

Make the start feel supported

Build useful touchpoints into the welcome experience so new members know what to do next.

02

Create a reason to participate

Use a relevant challenge, training journal or bring-a-friend campaign to encourage activity.

03

Keep the connection going

Support staff conversations and re-engagement activity when member participation drops.

BUILT AROUND YOUR CLUB

What we put
in place.

  • New-member activation and engagement plan
  • Challenge and training-journal options
  • Member communications and campaign creative
  • Bring-a-friend and participation ideas
  • Staff prompts and re-engagement guidance

Your proposal confirms the scope, materials and support included.

HOW IT CAN WORK

A challenge with a role in the member journey

A 14-day, 30/30 or six-week challenge can support getting started, bringing a friend or returning to regular training. The offer and staff activity are built around the audience and purpose.

A clear offer.
A prepared team.
A useful next step.

We agree the campaign format and staff responsibilities around your club’s resources and member needs.

Let’s find the right starting point.

Start with your club, your goals and the team who will bring the plan to life.

Talk through my plans