Inside the club · Core campaign
Make every new member’s welcome an invitation to someone else.
Build the referral conversation into onboarding. Give each new member two or three 14-day passes to share, explain how their friends can start and record the source of every enquiry.
How it works
A simple campaign routine.
- 01
Prepare the welcome
Keep passes ready at reception and make the invitation part of onboarding.
- 02
Start the conversation
Ask who the new member would enjoy training with and explain the pass.
- 03
Welcome their friend
Arrange the first visit, record the referral source and follow up.
A starting script
Give the team words they can use.
“Who would you enjoy training with? These passes are for friends who would like to try the club. They can contact us to arrange their first visit.”
Matched materials
What this use case needs.
- 14-day passes
- Red card holders
Original artwork shown with example club personalisation. Eligibility, club name and redemption details are confirmed before production.
Put it into action