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clubmedia.

UK / Studios & boutique fitness

Bring new faces into your classes this Christmas.

A thoughtful invitation. An easy booking. A first class worth coming back for. Build a referral campaign around your community, capacity and budget.

For owners, studio managers and growing groups. Quoted in GBP.

Illustrative boutique studio instructor sharing a bring-a-friend invitation
Illustrative concept / created for this playbook

The playbook / three connected steps

Your next guest could already know a member.

01

Make it bookable

Choose a class, open day or introductory experience. Match trial spaces to your timetable and instructor capacity.

02

Give your community an invitation

Start with members and a few well-matched local partners. Digital invitations and small print runs keep the campaign practical.

03

Make the first class count

Keep booking simple, welcome each guest and follow up. Track bookings, attendance and ongoing participation.

Potential outcomes depend on the offer, reach, available capacity and consistent follow-up. No guaranteed membership or booking result.

From Daniel / the campaign idea

Here’s the play.

A practical explanation for studio owners, from the offer to the follow-up.

Founder video is being prepared. Read the full walkthrough below.

The walkthrough

If you own or manage a studio, here’s a practical referral campaign for Christmas. Start with an introductory experience your members would enjoy sharing: a class, an open day, or a small trial package. Keep the offer aligned with your timetable and the spaces you actually have available. Give members a clear invitation to share with a friend, and reach out to a few local businesses whose teams could be a good fit. Make booking simple, brief your instructors, and follow up after the first class. Track enquiries, bookings, attendance and what happens next. You can start with digital invitations or a small print run. We’ve laid out the playbook and some illustrative artwork. If you’d like help with the creative and execution, that’s what we do at Club Media.

Explore the fit for my studio ↗

Your team. Your level of support.

We bring the campaign together.
You stay in control.

Creative & campaign plan

  • Offer concept, copy and original design
  • Timetable, capacity and booking plan
  • Staff instructions and follow-up prompts
  • Campaign tracker and weekly review guide

Add the support you need

  • Digital-first or smaller print-run options
  • Country-specific delivery coordination
  • Local business outreach support
  • Agreed campaign and channel management

Optional services, quantities, taxes and shipping are confirmed in your GBP proposal. No default package or unapproved price.

Built around your business

Start with your available spaces.

Tell us your class mix, spare capacity and number of studios. We can shape a smaller campaign without borrowing large-club economics.

Review the campaign fit ↗

Let’s make a start

A campaign in mind?
Tell us about your studio.

We’ll review your locations and goals, then help you choose a practical next step.

Have a specific brand?

Request examples tailored to your club. Email verification, affiliation checks and display-rights approval are separate steps.

No brand gallery is public. Brand names submitted here are used only to review your request.

Campaign interests

We use your details to respond and review your request. Optional marketing consent is separate. Read the privacy notice.

A few useful answers

Before you make a start.

Who is this for?

Yoga, Pilates, barre, cycling, boxing, strength and other boutique studio owners and managers.

What happens after I enquire?

We review your goals and locations, discuss the offer and responsibilities, then prepare a proposal for your approval.

Can we start small?

Yes. Digital invitations and smaller print runs can fit a defined class schedule. We agree scope before production.

How are print and shipping handled?

Print availability, lead times, taxes and delivery are quoted for UK in GBP. We confirm destinations and logistics before ordering.

What must our staff do?

Invite members, manage trial bookings, welcome guests and follow up after class. Your guide sets out who owns each step.

Can we see brand-specific work?

Request examples below. We verify your email, affiliation and our display rights before granting any access. A brand name in an email address does not automatically qualify you.